Report Apple explored ads in Apple Maps as it weighs broader ads push


Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and Stocks, according to a recent Bloomberg article. According to this idea, Apple may include advertisements in other first-party apps that are installed, such as Apple Maps.

According to the study, the changes might help Apple’s ad income climb and reach the double digits, making Apple a more significant player in the digital advertising market. [Read More…]