The Power of Browser Fingerprinting Personalized UX, Fraud Detection, and Secure Logins
23-Jun-23
The benefits of browser fingerprinting include customised user experiences, enhanced fraud detection, and improved login security. Do you know what browser fingerprinting is? You ought should! It is a method of online user identification that gathers data about a visitor’s web browser and configuration choices in order to link various browsing sessions to a certain website visitor.
Numerous details about a user’s online browser and device, including screen resolution, location, language, and operating system, can be gathered using browser fingerprinting. These bits, when put together, establish each user’s visitor ID or “digital fingerprint,” which is a special combination of data. The visitor ID can be used by websites in a variety of ways, such as to personalise the user’s experience, enhance fraud detection, and enhance login security.
